Posted on

@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Advertisements
Posted on

$2bn is a lot of money to sell alcohol. Without mentioning alcohol.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

Diageo’s top marketer @SylSaller commands a budget of over $2bn.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

SuperValu Ireland furtively selling alcohol.#hide&deceive

 

Image

Kevin O’Callaghan
@ocallaghan74

So having some steak tonight, mushrooms baked potatoes & just this mayo/mustard thing I do so wanted something lean mature & fruit driven but not overpowering. So Bordeaux is my choice. Saint Emilion is Merlot dominated packed with red fruits & lean on the palate

@SuperValuIRL
Quishs SuperValu and 9 others

SuperValu Ireland
@SuperValuIRL

Hope you enjoyed your evening, Kevin

🍷