Budweiser succeeds Carlsberg as official beer of England football team

US beer Budweiser is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history.

As well as teaming up with the national side, the AB InBev-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the sport, with it also renewing its partnership with the FA Cup which has been in place since 2015.

http://www.thedrum.com/news/2018/02/28/budweiser-succeeds-carlsberg-official-beer-england-football-team

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s