Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
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