Posted on by Padraic Guilfoyle

Diageo CMO Syl Saller at @Cannes_Lions‏ selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”

syl saller selling gender portrayal

15 minutes ago

.: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’

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