Posted on by Padraic Guilfoyle

@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

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