Our CEO Mahesh Madhavan sat down with CNBC to discuss how Bacardi is supporting those impacted by the global pandemic.@BacardiLimited

bacardi Mahesh Madhavan

Bacardi Limited
@BacardiLimited

Our CEO Mahesh Madhavan sat down with CNBC to discuss how Bacardi is supporting those impacted by the global pandemic. Click below to learn more about how we’re helping the frontlines with our facilities, and living up to our #BacardiSpirit commitment.

Budweiser want you to give them your money to save their pubs!

budweiser save pubs

Budweiser Brewing Group UK&I
@BudBrewingUKI

Beer for you, double the money for your pub! To support pubs during this uncertain time, we have launched #SavePubLife. Pubgoers can purchase a gift card for their local now to use later, and we will match the funding the pub receives SavePubLife.com #BrewKindness

Such lickarsery from @PortmanGroup. Portman Group dreamt up the Drinkaware scheme to keep people ignorant about alcohol.

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Portman Group
@PortmanGroup

Impressive measures by Diageo, including £1 million pledge for bartenders
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Diageo GB
@DiageoGB
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Diageo has announced a suite of measures to help support the British drinks trade through the impact of the #COVIDー19 crisis, including: a £1,000,000 pledge from #Guinness to support bartenders, complimentary training and online learning, and flexibility on order sizes.

World Health Organization effective measures and policies needed to reduce alcohol harm are: 1.increasing price via taxation 2. restricting access to retail alcohol 3. imposing a ban on alcohol advertising.

dolans supevalu

Raising awareness of the link between alcohol and cancer

The WHO European Region has the highest level of alcohol consumption in the world. However, the level of awareness of the link between alcohol consumption and increased risk of cancer remains low. World Cancer Day on 4 February 2018 is an opportunity to reinforce the important message that alcohol use is associated with an increased risk of cancer, and to call for the implementation of effective measures to reduce the overall use of alcohol.

Effective measures and policies needed

Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.

Three of the most cost-effective policy areas (the “best-buys”) are:

  • increasing price via taxation
  • restricting access to retail alcohol
  • imposing a ban on alcohol advertising.