Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
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Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”