@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
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$2bn is a lot of money to sell alcohol. Without mentioning alcohol.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

Diageo’s top marketer @SylSaller commands a budget of over $2bn.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

SuperValu Ireland furtively selling alcohol.#hide&deceive

 

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Kevin O’Callaghan
@ocallaghan74

So having some steak tonight, mushrooms baked potatoes & just this mayo/mustard thing I do so wanted something lean mature & fruit driven but not overpowering. So Bordeaux is my choice. Saint Emilion is Merlot dominated packed with red fruits & lean on the palate

SuperValu Ireland
@SuperValuIRL

Hope you enjoyed your evening, Kevin

🍷

Diageo put Ila Byrne in out front.

28 minutes ago

“Every day I’m inspired by new things I taste, observe or experience so I try to channel that creative energy into my work & workplace,” Ila Byrne, Innovation Director at features in ‘ latest “Women Running the Liquor World.” Full story:

Albert Baladi, CEO of Beam Suntory

The Spirits Business
@spiritsbusiness
Beam Suntory will centre its efforts on becoming the “most admired and fastest-growing” international spirits producer
Beam Suntory sets sights on India and China
Jim Beam owner Beam Suntory is seeking to dramatically enhance its presence in emerging regions and has set “billion-dollar goals” for China and India by 2030, according to the firm’s new CEO
thespiritsbusiness.com