@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
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$2bn is a lot of money to sell alcohol. Without mentioning alcohol.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

Diageo’s top marketer @SylSaller commands a budget of over $2bn.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com