Diageo using Laverne Cox, Ted Danson to sell Smirnoff 40% alcohol.

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New “Welcome To The Fun%” Campaign celebrates good times with quality for Everyone. Partnering with Ted Danson & other fun personalities, the spots share a humorous, playful attitude, giving a nod to Smirnoff’s inclusive qualities. More:

Diageo’s’ CMO Syl Saller has a $2billion budget.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

Diageo’s’ CMO Syl Saller has a $2billion budget to spend on misogyny marketing

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com