Diageo send CMO Syl Saller to @Cannes_Lions‏ to sell positive gender portrayal in advertising

syl saller selling gender portrayal

15 minutes ago

.: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’

Diageo send CMO Syl Saller to @Cannes_Lions‏ to sell positive gender portrayal in advertising

syl saller selling gender portrayal

15 minutes ago

.: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’

Diageo sending Chief Marketing Officer,Syl Saller to @Cannes_Lions ‏ with instructions for their ad agencies. “Don’t mention alcohol. The drinks are on us!”

Diageo is heading to next week and to kick things off, our CMO joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: