Diageo using Laverne Cox, Ted Danson – sell Smirnoff 40% alcohol.

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New “Welcome To The Fun%” Campaign celebrates good times with quality for Everyone. Partnering with Ted Danson & other fun personalities, the spots share a humorous, playful attitude, giving a nod to Smirnoff’s inclusive qualities. More:

Scientists have found alcohol can increase the risk of cancer by snapping DNA

27m27 minutes ago

Scientists have found alcohol can increase the risk of cancer by snapping DNA

A new study by the Medical Research Council Laboratory of Molecular Biology at Cambridge University in the UK, commissioned by Cancer Research UK, discovered that when the body processes alcohol it producers a chemical called acetaldehyde, which is harmful to DNA.

The researchers found that acetaldehyde snaps the DNA of stem cells – a type of cell that supplies the many different specialised cells our bodies are made of – which can eventually lead to cell mutations.

To analyse the effect acetaldehyde might cause to stem cells’ DNA, the scientists looked at mice cells that didn’t have acetaldehyde dehydrogenases (ALDH) enzymes, which stop acetaldehyde building up by converting it to acetate, which cells use as a source of energy.

They gave the mice diluted ethanol, the purest form of alcohol, and used techniques to see the DNA inside the cells and read its code.

Professor Ketan Patel, who lead the team of researchers, said: “We saw huge amounts of DNA damage in these cells. Bits of DNA were deleted, bits were broken and we even saw parts of chromosomes being moved about and rearranged.

“Our work definitely shows that external factors, like drinking alcohol, can damage DNA in blood stem cells, meaning it could also damage DNA in other types of stem cells.

“While we didn’t look at whether these mice got cancer or not, previous studies have shown that the type of DNA damage we saw in these mice can considerably increase the risk of cancer.”

As a result, Cancer Research UK urged consumers to reduce their alcohol intake. Cancer is linked to seven types of cancer: liver, breast, bowel, upper throat, mouth, oesophageal and larynx.

Ya Hui 雅慧 selling Johnnie Walker for Diageo

Screenshot_2020-01-27 #diageo hashtag on Instagram • Photos and Videos

yahuiyh

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Happy 大年初二! 😄

Looking for the perfect gift to express gratitude? ❤️
Drop by DFS on the way back home and grab this Limited Edition Johnnie
Walker Blue Label to celebrate Chinese New Year of the Rat. ⭐️
This extraordinary pack celebrates prosperity and abundance of happiness. The design captures the wit, entrepreneurship and adaptability of this intelligent creature, heralding the opportunity and good fortune the Rat’s arrival signifies. 🥂

The price of the bottle at DFS Changi Airport is S$287.10 (discounted 10% from original price of S$319) and it’s a 1L bottle (versus the 750ml bottle available in the domestic market).
这个佳节是送礼的好机会!买什么比较有意义呢?当然是数一数二,让人情有独钟的礼物!精致的设计加上独特的whiskey。。。又能品尝也能收藏,一举两得!还在等什么?快到机场的 DFS 抢购吧!😘 #JohnnieWalker
#diageo
@johnniewalker
@diageo
@dfsofficial
#timetocelebrate
📸 @ah_liang_liang