Diageo using Laverne Cox, Ted Danson to sell Smirnoff 40% alcohol.

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New “Welcome To The Fun%” Campaign celebrates good times with quality for Everyone. Partnering with Ted Danson & other fun personalities, the spots share a humorous, playful attitude, giving a nod to Smirnoff’s inclusive qualities. More:

Diageo’s’ CMO Syl Saller has a $2billion budget.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com