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Since the peak of 2001, the average per adult alcohol consumption has declined by 23.2%, according to a report authored by DCU economist Anthony Foley.
The report, commissioned by the Drinks Industry Group of Ireland, shows that while average per adult alcohol consumption increased in 2018 by a very small +0.1% (11.094 litres of pure alcohol vs 11.080 in 2017), this figure is -23.2% lower than in 2001.
Indeed, 2018 average adult alcohol consumption is also lower than 2016 levels, despite a strong economy, near full employment, and record tourism numbers.
Total consumption increased by +1.8% in 2018 while there was an increase in the adult population of +1.7%.
The report also shows that Irish consumer trends and tastes are changing in terms of consumption habits.
“We saw a small increase in consumption in 2018 (+1.8%), while Ireland’s population also increased by 1.7%. This resulted in a 0.1% increase in average alcohol consumption per adult.
“Overall, the long-term decline in alcohol consumption over the past two decades indicates that Irish adults are enjoying spirits, wine and beer in a more accountable manner.
“The Irish drinks market is highly competitive and constantly evolving in line with consumer preferences and tastes. What we’ve witnessed over the last decade, but particularly over the last six years, is the growth of a new wave of businesses flexible and eager to serve shifts in consumer taste, and develop new, innovative products and services.
“The increase in spirits consumption is broadly in line with the fast growth of Ireland’s distilling industry. In 2013, there were four active distilleries in Ireland; we now currently have 23 in operation. A further 24 are under development, with some planning to be in operation before the end of the year. These are large and small companies dotted nationwide. It is no surprise to see an increase in consumption of spirits, as we have seen a recent change in consumer behaviours, trends and habits towards higher quality and premium products.
“The small decrease in Ireland’s wine consumption is also interesting, especially considering the rise of the restaurant and ‘foodie’ culture in Ireland. While it’s probable that changing tastes and habits influence wine consumption, the decline may also relate to the fact that Ireland has the highest excise tax on wine in the European Union.
Since the peak of 2001, the average per adult alcohol consumption has declined by 23.2%, according to a report authored by DCU economist Anthony Foley.
The report, commissioned by the Drinks Industry Group of Ireland, shows that while average per adult alcohol consumption increased in 2018 by a very small +0.1% (11.094 litres of pure alcohol vs 11.080 in 2017), this figure is -23.2% lower than in 2001.
Indeed, 2018 average adult alcohol consumption is also lower than 2016 levels, despite a strong economy, near full employment, and record tourism numbers.
Total consumption increased by +1.8% in 2018 while there was an increase in the adult population of +1.7%.
The report also shows that Irish consumer trends and tastes are changing in terms of consumption habits.
“We saw a small increase in consumption in 2018 (+1.8%), while Ireland’s population also increased by 1.7%. This resulted in a 0.1% increase in average alcohol consumption per adult.
“Overall, the long-term decline in alcohol consumption over the past two decades indicates that Irish adults are enjoying spirits, wine and beer in a more accountable manner.
“The Irish drinks market is highly competitive and constantly evolving in line with consumer preferences and tastes. What we’ve witnessed over the last decade, but particularly over the last six years, is the growth of a new wave of businesses flexible and eager to serve shifts in consumer taste, and develop new, innovative products and services.
“The increase in spirits consumption is broadly in line with the fast growth of Ireland’s distilling industry. In 2013, there were four active distilleries in Ireland; we now currently have 23 in operation. A further 24 are under development, with some planning to be in operation before the end of the year. These are large and small companies dotted nationwide. It is no surprise to see an increase in consumption of spirits, as we have seen a recent change in consumer behaviours, trends and habits towards higher quality and premium products.
“The small decrease in Ireland’s wine consumption is also interesting, especially considering the rise of the restaurant and ‘foodie’ culture in Ireland. While it’s probable that changing tastes and habits influence wine consumption, the decline may also relate to the fact that Ireland has the highest excise tax on wine in the European Union.
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Congratulations to @finn_russell who is pictured receiving the @GuinnessGB Man of the Match award from Syl Saller of Guinness. #GuinnessSixNations
