Posted on

@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Advertisements
Posted on

$2bn is a lot of money to sell alcohol. Without mentioning alcohol.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

Diageo’s top marketer @SylSaller commands a budget of over $2bn.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Posted on

Diageo put Ila Byrne in out front.

28 minutes ago

“Every day I’m inspired by new things I taste, observe or experience so I try to channel that creative energy into my work & workplace,” Ila Byrne, Innovation Director at features in ‘ latest “Women Running the Liquor World.” Full story:

Posted on

Diageo has reported a 5.8% net sales increase to £12.9 billion (US$16bn) in its 2019 fiscal year,#alcoholepidemic