Diageo sending Chief Marketing Officer,Syl Saller to @Cannes_Lions ‏ with instructions for their ad agencies. “Don’t mention alcohol. The drinks are on us!”

Diageo is heading to next week and to kick things off, our CMO joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here:


Global Alcohol Company men sell alcohol.Women the prime target.

Carlos Brito, Chief Executive, AB InBev

Ceet ‘t Hart, Chief Executive, Carlsberg Group

Alexandre Ricard, Chief Executive, Pernod Ricard

Naoki Izumiya, Chief Executive, Asahi Group

Ivan Menezes, Chief Executive, Diageo

Mike Dolan, Chief Executive, Bacardi Limited

Jean-Francois Van Boxmeer,Chief Executive, HEINEKEN

Matt Shattock, Chief Executive, Beam Suntory

Yoshinori Isozaki, Chief Executive, Kirin Holdings Company

Paul Varga, Chief Executive, Brown-Forman

Mark Hunter, Chief Executive, Molson Coors

Sep 18

HEINEKEN CEO joins forces to set robust responsibility standards for digital marketing. Read more here: