Heineken put Petra Hissink out front to preach sustainability. Why not educate consumers about alcohol instead?






Brewers of Europe

@brewersofeurope


At #Brewing4EU: @HEINEKENCorp
‘s global sustainability director Petra Hissink stressed that “sustainability is at the heart of our strategy but also at the heart of the whole sector,” adding that brewers should “educate consumers” to pick sustainably produced beer. #EUGreenWeek

@PortmanGroup created the Drinkaware scheme to allow its clients to hide alcohol and deceive the consumer.

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Portman Group
@PortmanGroup

Impressive measures by Diageo, including £1 million pledge for bartenders
Quote Tweet
Diageo GB
@DiageoGB
·
Diageo has announced a suite of measures to help support the British drinks trade through the impact of the #COVIDー19 crisis, including: a £1,000,000 pledge from #Guinness to support bartenders, complimentary training and online learning, and flexibility on order sizes.

Such lickarsery from @PortmanGroup. Portman Group dreamt up the Drinkaware scheme to keep people ignorant about alcohol.

Image

Portman Group
@PortmanGroup

Impressive measures by Diageo, including £1 million pledge for bartenders
Quote Tweet
Diageo GB
@DiageoGB
·
Diageo has announced a suite of measures to help support the British drinks trade through the impact of the #COVIDー19 crisis, including: a £1,000,000 pledge from #Guinness to support bartenders, complimentary training and online learning, and flexibility on order sizes.