Heineken put Petra Hissink out front to preach sustainability. Why not educate consumers about alcohol instead?






Brewers of Europe

@brewersofeurope


At #Brewing4EU: @HEINEKENCorp
‘s global sustainability director Petra Hissink stressed that “sustainability is at the heart of our strategy but also at the heart of the whole sector,” adding that brewers should “educate consumers” to pick sustainably produced beer. #EUGreenWeek