Such lickarsery from @PortmanGroup. Portman Group dreamt up the Drinkaware scheme to keep people ignorant about alcohol.

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Portman Group
@PortmanGroup

Impressive measures by Diageo, including £1 million pledge for bartenders
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Diageo GB
@DiageoGB
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Diageo has announced a suite of measures to help support the British drinks trade through the impact of the #COVIDー19 crisis, including: a £1,000,000 pledge from #Guinness to support bartenders, complimentary training and online learning, and flexibility on order sizes.

World Health Organization effective measures and policies needed to reduce alcohol harm are: 1.increasing price via taxation 2. restricting access to retail alcohol 3. imposing a ban on alcohol advertising.

dolans supevalu

Raising awareness of the link between alcohol and cancer

The WHO European Region has the highest level of alcohol consumption in the world. However, the level of awareness of the link between alcohol consumption and increased risk of cancer remains low. World Cancer Day on 4 February 2018 is an opportunity to reinforce the important message that alcohol use is associated with an increased risk of cancer, and to call for the implementation of effective measures to reduce the overall use of alcohol.

Effective measures and policies needed

Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.

Three of the most cost-effective policy areas (the “best-buys”) are:

  • increasing price via taxation
  • restricting access to retail alcohol
  • imposing a ban on alcohol advertising.

Global Drinks Company men on International Women’s Day.

Carlos Brito, Chief Executive, AB InBev

Ceet ‘t Hart, Chief Executive, Carlsberg Group

Alexandre Ricard, Chief Executive, Pernod Ricard

Naoki Izumiya, Chief Executive, Asahi Group

Ivan Menezes, Chief Executive, Diageo

Mike Dolan, Chief Executive, Bacardi Limited

Jean-Francois Van Boxmeer,Chief Executive, HEINEKEN

Matt Shattock, Chief Executive, Beam Suntory

Yoshinori Isozaki, Chief Executive, Kirin Holdings Company

Paul Varga, Chief Executive, Brown-Forman

Mark Hunter, Chief Executive, Molson Coors

Sep 18

HEINEKEN CEO joins forces to set robust responsibility standards for digital marketing. Read more here: