Raising awareness of the link between alcohol and cancer
The WHO European Region has the highest level of alcohol consumption in the world. However, the level of awareness of the link between alcohol consumption and increased risk of cancer remains low. World Cancer Day on 4 February 2018 is an opportunity to reinforce the important message that alcohol use is associated with an increased risk of cancer, and to call for the implementation of effective measures to reduce the overall use of alcohol.
Effective measures and policies needed
Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.
Three of the most cost-effective policy areas (the “best-buys”) are:
- increasing price via taxation
- restricting access to retail alcohol
- imposing a ban on alcohol advertising.
Carlos Brito, Chief Executive, AB InBev
Ceet ‘t Hart, Chief Executive, Carlsberg Group
Alexandre Ricard, Chief Executive, Pernod Ricard
Naoki Izumiya, Chief Executive, Asahi Group
Ivan Menezes, Chief Executive, Diageo
Mike Dolan, Chief Executive, Bacardi Limited
Jean-Francois Van Boxmeer,Chief Executive, HEINEKEN
Matt Shattock, Chief Executive, Beam Suntory
Yoshinori Isozaki, Chief Executive, Kirin Holdings Company
Paul Varga, Chief Executive, Brown-Forman
Mark Hunter, Chief Executive, Molson Coors
HEINEKEN CEO joins forces to set robust responsibility standards for digital marketing. Read more here: http://bit.ly/2h6mjT8
We’re excited to be part of this year’s
@HeraldEvents Diversity Conference for Scotland. AnnMarie Phillips, our Operations Director at Shieldhall, is participating in today’s panel on Challenging Industry Norms, highlighting the ongoing conversation around diversity and inclusion